Promotional Wet Wipes 7×12 cm 1 Color Flexo Print – ISM 712

The Wide-Canvas Hygiene Ambassador: Promotional Wet Wipes

In the high-stakes world of customer service and hospitality, hygiene is a non-negotiable metric of quality. Providing a means for instant, refreshing cleanliness enhances the user experience immediately. The promotional wet wipes, specifically our wide-format ISM 712 model, transform this essential service amenity into a high-visibility marketing tool. It bridges the gap between basic utility and powerful brand presence.

Measuring $7\times 12$ cm, this sachet offers a panoramic canvas for your message. It ensures that your logo is not just present but dominates the available space. Choosing these promotional wet wipes for your business means investing in a high-frequency, low-cost marketing strategy. It allows your brand to be associated directly with trust, care, and cleanliness at the critical moment of customer contact.

Strategic Dimensions: 7 x 12 cm

The physical dimensions of the ISM 712 are strategically chosen to maximize branding space. The $7\times 12$ cm surface is significantly wider than standard single wipes. This width is crucial for displaying complex logos, multiple lines of text, or QR codes without distortion.

The elongated shape of these promotional wet wipes provides excellent visibility. When distributed, they are often placed in trays or alongside cutlery. The wide face ensures that your corporate identity is immediately recognizable. The size is substantial enough to feel premium in the hand, reinforcing the idea that the brand behind the product is one that values generosity and quality.

Flexo Printing: Consistency in High Volume

The ISM 712 utilizes Flexo printing technology. This is the industry standard for high-volume flexible packaging, distinguished by its exceptional efficiency and consistency across tens of thousands of units. Flexo is known for producing clear, sharp prints that are highly durable against friction and moisture.

For a product with a Minimum Order Quantity (MOQ) of 10,000 pieces, Flexo printing offers the lowest possible cost per unit. This makes the promotional wet wipes highly scalable for large chains, national campaigns, or massive events. The clarity of the print ensures that whether you order 10,000 or 100,000, your logo remains clean and professional on every single sachet.

Cost-Efficiency: 1 Color Included

The base price for the ISM 712 includes 1-color printing on both the front and back of the sachet. This structure is designed for maximum cost efficiency. For high-volume distribution, focusing on a single, bold brand color (such as black, blue, or your signature spot color) is the most economical and often the most impactful strategy.

A single-color logo achieves perfect clarity and reduces production complexity. While we offer up to two colors (with an extra cliché fee), the 1-color inclusion provides an excellent low-cost entry point. This pricing strategy ensures that these promotional wet wipes are affordable for mass market saturation, making them superior to products requiring expensive digital setup for every single color.

Minimum Order Quantity: 10,000 Pieces

The MOQ of 10,000 pieces is a direct reflection of the product’s intended use: brand saturation. A successful campaign requires consistent presence, not fleeting visibility. This quantity is ideal for large clients like hotel chains, national restaurant franchises, or major event organizers.

Ordering this volume amortizes the fixed costs associated with setting up the Flexo press. It drives the unit cost down to a point where distributing these promotional wet wipes becomes a more cost-effective choice than providing printed napkins or branded toothpicks. This quantity ensures that your brand has enough fuel for an extended marketing effort, leading to deep market penetration.

Hygiene and Safety: Certified Materials

In any product related to skin contact, safety is paramount. The ISM 712 is made with skin-safe, certified materials. The cleaning solution is gentle and tested for dermal safety. This commitment to quality protects your brand’s reputation.

By distributing promotional wet wipes that meet stringent safety standards, you signal to your customers that you care about their well-being. This attention to quality is essential in building the trust required for long-term customer relationships. A safe product equals a trustworthy brand.

Ideal for the Hospitality Industry

The use case for the ISM 712 is perfectly aligned with the hospitality sector. Restaurants use them as a post-meal amenity, especially after serving messy food like ribs or seafood. Hotels include them in welcome kits or beside the coffee station.

Airlines and travel operators use these promotional wet wipes to provide quick refreshment during transit. In all these scenarios, the wide 7×12 cm sachet serves as an immediate, practical service enhancement. It elevates the customer’s dining or travel experience, reflecting positively on the brand that provided the convenience.

The Power of Direct Brand Contact

Wet wipes represent one of the few promotional items where the user engages directly with the product packaging during a moment of need. The user holds the sachet, reads the branding, tears it open, and uses the towel. This sequence of interaction is unique.

Your logo is directly in the user’s hand during a high-focus moment. This intensity of contact ensures strong brand recall. The wide canvas of the promotional wet wipes maximizes this effect. It ensures that the customer cannot miss your message as they prepare to use the cleansing towel inside.

Cost-Effectiveness and ROI Analysis

When evaluating the ROI, the ISM 712 stands out. The unit cost is minimal, but the functionality is critical. The high volume provided by the 10,000 MOQ ensures a saturation effect in the market.

Compare the low cost of these promotional wet wipes to the cost of a printed menu or a magazine advertisement. The wet wipe is guaranteed to be picked up and used, whereas the other items may be ignored. The high utility ensures that your marketing spend is not wasted, driving a significant return on investment through guaranteed customer interaction.

Production Efficiency: 12 Business Days

With a high-volume product, reliable and swift production is essential for timely campaigns. We offer a dependable production time of 12 business days for the ISM 712.

This turnaround is efficient, considering the die-cutting and Flexo setup required for precise packaging. This reliability allows marketing managers to plan seasonal promotions, event stock, or sudden campaign needs with confidence. This efficiency ensures that your stock of promotional wet wipes arrives exactly when you need it for maximum market impact.

Design Strategies for 1 Color

Designing for a 1-color Flexo print requires simplicity and boldness. Use high-contrast colors (e.g., black on white foil, or white on black foil) to make the logo pop. The large 7×12 cm space allows for oversized logos and minimal, direct text.

Avoid complex gradients or fine lines, which are better suited for digital printing. A well-designed 1-color promotional wet wipe is often more powerful than a poorly designed multi-color version. It communicates confidence and clarity. Our design team assists clients in optimizing their graphics for the Flexo process to ensure the highest quality results.

Packaging Integrity

Each ISM 712 is individually sealed with a high-integrity plastic film. This sealing process prevents the cleaning solution from evaporating, guaranteeing that the wet towel inside is fresh and ready for use, even after months of storage.

The individual sealing also ensures hygienic distribution. Customers can trust that the product has not been compromised. This integrity of the promotional wet wipes is vital for maintaining customer trust in your brand’s hygiene standards.

The Role in Direct Marketing

The ISM 712 is a perfect low-cost insertion for direct marketing packages. It adds a small, useful item to an envelope or package, often referred to as “lumpy mail.” Lumpy mail has a higher open rate than standard envelopes because the recipient is curious about the item inside.

The large surface of the promotional wet wipes can carry a secondary message or QR code, linking the physical interaction to a digital campaign. This duality of utility and digital connectivity makes it a sophisticated marketing tool.

Conclusion: The Strategic Hygiene Investment

In conclusion, the ISM 712 promotional wet wipes are a powerful tool for brands seeking high-volume market saturation and direct customer engagement. They combine the premium feeling of a large 7×12 cm sachet with the cost efficiency of Flexo printing.

They are safe, reliable, and perfectly suited for the hospitality and service sectors. With a low unit cost based on the 10,000 MOQ, they provide exceptional ROI. Choose the ISM 712 promotional wet wipes to ensure your brand leaves a clean, clear, and lasting impression on every customer.